Think about Christmas discounts: 🧑🎄N10 = -€10, from €100 purchase | 🎄N15 = -€15 from €150 purchase | 🦌N20 = -€20 from €200 purchase | ✨N35 = -€35 from €300 purchase | 🧦N50 = -€50 from €400 purchase | ⛄N70 = -€70 from €500 purchase | 🎁N100 = €100 from €700 purchase | 🕯️N150 = -€150 from €1000 purchase | ❄️N240 = -€240 from €1500 purchase
Fly fishing specialist since 1979
Précédent
Suivant
Discover our flagship brands
In stock and shipped within 24h
new arrivals
Précédent
Suivant
Devaux products
This week's best deals
Précédent
Suivant
Our articles & videos
Find our latest articles and videos: Range presentations, selections for different species or destinations, new arrivals, guides...
Article
Focus on the sea rod
Sage Signal 9' #8
A powerhouse for sight fishing
Article
Fly line
How to maintain it
.jpg)
Video
New arrivals & favorites
September 2026
Valentin & Yannick
Video
Sea bass on the fly
Destination: the Odet estuary Ep 2
Pierre RIGALLEAU
Ardent pêche,
leader in France in fly fishing tackle sales
Ardent Pêche is a mail-order company specializing in fishing tackle, founded in 1979 in Pontivy in the Morbihan.
In the heart of Brittany, close to the finest rivers and the sea, we have developed a range of fly fishing and lure fishing tackle perfectly suited to today's fishing methods.
Constantly refreshed, our tackle collections are chosen with the aim of offering anglers the best lures, the most high-performing rods and reels at the best prices.
We are here to advise you and share our expertise based on the fish you're targeting and your destinations. Our wide range of tackle is suited to beginner anglers as well as the passionate experts we work alongside and serve every day.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email