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Fly-fishing specialists since 1979
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Explore our latest articles and videos: product range overviews, selections for different species or destinations, new arrivals, guides...
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Fly fishing for pike
Essential streamers
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Fly Fishing for Pike
How to Get Started
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New arrivals & favorites
November 2026
Valentin & Yannick
Video
Fly Fishing for Sea Bass
Destination: The Odet Estuary, Ep. 2
Pierre RIGALLEAU
Ardent Pêche,
a leader in fly-fishing gear sales in France
Ardent Pêche is a mail-order fishing tackle company founded in 1979 in Pontivy, Morbihan.
In the heart of Brittany, close to beautiful rivers and the sea, we've developed a range of fly-fishing and lure-fishing gear perfectly suited to today's fishing techniques.
Our constantly refreshed gear collections are chosen to offer anglers the best lures and top-performing rods and reels at the best prices.
We can offer advice and share our expertise based on the fish you're targeting and where you're headed. Our wide range of gear caters to beginners and passionate experts alike, whom we meet and serve every day.
Free delivery
from €49 purchase
Shipped within 24h
for in-stock products
Free returns
Free exchanges
Personalized advice
by phone and email