DAM

A historic brand in the fishing world, DAM develops reels recognised for their sturdiness and longevity. Designed to accompany lure anglers in a variety of conditions, DAM reels prioritise reliable mechanics, robust components and a comfortable feel.

Whether for active predator fishing or more versatile applications, DAM reels offer smooth operation and progressive drags, capable of handling both hard-fought battles and more subtle takes. Their design is primarily aimed at field effectiveness, with equipment able to withstand the repeated stresses of lure fishing.

Our selection of DAM reels is aimed at anglers looking for serious, durable equipment suited to a wide range of lure fishing techniques, with no compromise on reliability.

Dispatch within 24h (in-stock items), pay in 2 to 4 instalments at no extra cost, free returns & exchanges.