Madness

MADNESS is a Japanese brand recognised for the quality of design and effectiveness of its lures, both soft and hard. This category brings together hard lures developed with particular attention to balancing, swimming action and responsiveness, in order to adapt to a wide variety of fishing situations.

Many models have been developed in collaboration with the Ultimate Fishing team, with the aim of fine-tuning swimming behaviour and uses to techniques practised in Europe. This approach yields lures that can be used in both freshwater and marine environments, depending on conditions and target species.

Since 2020, MADNESS has also established itself in the world of big baits, with large hard lures intended for specific and technical fishing styles. This selection is aimed at experienced anglers wishing to incorporate lures with a pronounced action into their prospecting or precise targeting approach.

24h dispatch (in-stock items), 2 to 4x interest-free payment, loyalty programme.