Ocean Born

Ocean Born is an American brand specialising in lures designed for sea fishing and demanding environments. Ocean Born hard lures are built to target powerful species while maintaining a stable and attractive swim even in sometimes challenging conditions.

Their design places emphasis on material robustness, reliable rigging and profiles capable of remaining readable even in current or rough seas. These hard lures are built to withstand sustained retrieves, vigorous animations and prolonged fights.

Ocean Born hard lures naturally find their place in bass fishing, coastal pelagic species or other marine predators, from the shore as well as from a boat. Their versatility allows you to alternate between fast prospecting and slower retrieves depending on fish activity.

Reliable and built to last, Ocean Born hard lures are aimed at sea anglers looking for effective products capable of handling demanding conditions without compromising on swimming action.

24h dispatch (in-stock items), 2 to 4x interest-free payment, loyalty programme.