YO ZURI Mag Popper 100 F Topwater Lure

A popper built for extreme fishing

The Mag Popper is built to withstand the most demanding conditions and target the hardest-fighting predators. Its rugged construction and full stainless steel through-wire frame provide maximum security during fierce surface fights.

Explosive topwater action

Thanks to its wide, concave mouth and narrowed neck, this popper produces loud pops, splashes, and bubble trails. It triggers decisive strikes while delivering performance comparable to much heavier poppers, with less effort required to work it.

Next-generation magnetic weight transfer system

The magnetic weight transfer system uses heavy steel balls mounted on a track. During the cast, they shift to the tail to maximize momentum, stabilize the lure in flight, and achieve exceptional distance. On the retrieve, a powerful magnet moves them back to the center for more responsive action and precise control of the lure’s movement.

Premium hardware for powerful fish

The Mag Popper features Japanese-made 3X-strong treble hooks, ultra-strong split rings, and a highly durable ABS body. It is ideally suited to targeting large coastal pelagic fish such as bluefin tuna, leerfish, and large barracuda.