Article 1 – Organization
The company JB LEBREC (Ardent Pêche), whose registered office is located at Zone Industrielle de Trehonin Le Sourn, 56300 Pontivy, registered with the Pontivy Trade and Companies Register, is organizing a free prize contest with no purchase obligation entitled "Black Quest", as part of the Black Friday commercial promotion.
The game runs from Monday 24/11/2025 to Friday 28/11/2025 inclusive.
Article 2 – Conditions of Participation
The game is open to any adult individual residing in metropolitan France, with access to the Internet and a valid email address, excluding Ardent Pêche staff and their families.
Participation in the game implies full and unconditional acceptance of these rules.
Article 3 – Participation Terms
During the game period:
- Certain products on the ardent-peche.com site are secretly identified as "Black Quest" products.
- These products are not displayed as discounted on the site.
- When a customer adds one or more of these products to their cart and enters the secret code "BF25", a discount of 20% applies exclusively to these flagged products.
- The code is not valid on other items on the site, and is valid on the sites ardent-peche.com and ardentflyfishing.com.
Every validated order including a discount applied via the code BF25 (and therefore containing at least one eligible product) constitutes an automatic entry into that day's prize draw.
Article 4 – Prize Draws and Selection of Winners
A prize draw will be held each day among orders validated during the period from 00:00 to 23:59.
The daily winner will be selected at random from among the eligible participants.Winners will be notified by email at the address provided when placing the order.
Article 5 – Prizes
Each day, one winner will receive a prize bundle.
Prizes cannot be exchanged, refunded or converted into a cash equivalent.
Article 6 – Prize Delivery
Prizes will be shipped directly to the winner's postal address provided at the time of the order, within 5 business days following the end of the promotion. Where applicable and if logistics allow, the prize may be added to the order placed on the website.
If the prize is returned due to an incomplete or incorrect address, the winner forfeits their prize with no possibility of appeal.
Article 7 – Liability
Ardent Pêche cannot be held liable for: any malfunction of the Internet network preventing participation in the game, any errors in the contact details provided by participants, or any misuse of the promotional code.
Article 8 – Personal Data
Data collected in the context of the game are used for the management of the contest and the awarding of prizes.
In accordance with the General Data Protection Regulation (GDPR), each participant has the right to access, rectify, object to and delete their data, by writing to:
Ardent Pêche – Marketing Department – Zone Industrielle de Trehonin Le Sourn, 56300 Pontivy
Article 9 – Rules Consultation
The full version of these rules is available free of charge on the sites ardent-peche.com and ardentflyfishing.com throughout the duration of the promotion.
Article 10 – Disputes
This game is governed by French law.
Any dispute relating to the interpretation or application of these rules shall be settled definitively by the organizing company, and, failing an amicable agreement, by the competent courts.